The Nanoleaf Story
Humble Beginnings and Perpetual Evolution
Our story begins with three adventure-seeking, life-loving, dream-chasing digital nomads with an aspiration: make the world a better place. It wasn’t a new idea, nor one unique to them. But there was a passionate, personal connection to it. The three founders met while building a solar-powered car on the University of Toronto’s World Solar Challenge team—and learned that there didn’t have to be a compromise between performance and efficiency.
Nanoleaf began as a Kickstarter campaign in 2012, with the founders living in the production facility in China. Originally called the Nanolight, our first product existed because of a belief that the lightbulb didn’t have to look like a lightbulb just because. And could also be much more energy efficient than any lightbulb before it. Thus, the black sheep of LED lighting was born.
We kept the original campaign up to remind us where we got our start. Check it out here.
Putting Down Roots
After the massive success of our original Kickstarter campaign, it was time to get down to business. The first move was a move—out of our CTO’s garage—and into the shared offices at the MaRS Discovery District in Toronto, Canada. Not long after, we moved into our current headquarters in downtown Toronto. It’s above both a coffee shop and a pub; and yes, that decision was very popular with our team. At the same time, we set up our production and logistics facility in Shenzhen and our satellite office in Hong Kong.
Breaking Some Rules
The overwhelming response to our Kickstarter campaign made one thing abundantly clear—people wanted change and didn’t care about conventional wisdom in lighting. So, we set out to create our Classic Series products. Striking design, ultra-high energy efficiency, and a dare-to-care approach to building partnerships with suppliers and customers.
and Being Smarter
After creating the most energy efficient lightbulb in the world and diverting almost 4 million tonnes of carbon dioxide away from the atmosphere, we opened our horizons up to a new challenge: energy-efficient smart lighting. The result was our Smarter Series class of products—the perfect fusion of human-centric product design, emerging lighting technology, and our own blend of conscious capitalism.
The Opus One
Responding to high demand for Nanoleaf products in South Korea, we teamed up with The Opus One to bring our products to South Korea. Nanoleaf carefully selects its distributor partners, and only ones that have a high commitment to service excellence are awarded the designation of Nanoleaf Premium Partner.
OPUS ONE Inc. opened for business in 2015 by former Samsung electronics mobile division members of people passionate about the technology business. ‘OPUS ONE’ is a musical expression denoting the first composition within the masterwork of a composer.
Imagine how maestros like Mozart and Beethoven created their first compositions, with great passion and dedication. Our goal is to create game-changing technology experiences with the same type of passion and dedication. And we believe our masterworks will help create a whole new life style for the connected world. Also, we are experts of all aspects relating to IT manufacturing such as Product Planning, Design, R&D, QA/QC, Production, Launching, Sales and EOL (End of life). With our vast experience and know-how, we can accomplish multiple collaborative projects with people that have the same DNA as we do. And we would love to introduce these masterworks to the Korean market for you.
You can contact The Opus One here.